|Adriaen van Utrecht (1599-1652), Still Life. Via Wikimedia Commons|
You heard about Soylent, right? That new thing where you mix a powder with some oil and some water and you shake it up and it replenishes your body with a mix of nutrients so you can .. um, do all the things people want to do when they can't be bothered to eat food?
You know -- like, Ensure for hipsters?
You can read about it in The New Yorker ("The End of Food"). I guess some young guys were trying to do a start-up thing, and their idea wasn't working out, and they were trying to come up with another idea, and they were eating a lot of ramen, corn dogs, and frozen quesadillas, and eventually one of them thought to himself Ah, If Only We Didn't Have To Eat. Food seemed like "a system that’s too complex and too expensive and too fragile."
Soylent can be bought in a package but the formula is online and there are a lot of people DIYing their own. The concept of many enthusiasts is that Soylent replaces any eating you do to survive, so that the remaining eating that you do is "recreational." You might subsist on only Soylent for a few days, then go to Nobu with your friends and "eat" -- and really make an occasion of it. Woo-hoo.
This is an application of the approach to life associated with the "lifehacking" movement: as the New Yorker says, this is "devising tricks to streamline the obligations of daily life, thereby freeing yourself up for whatever you’d rather be doing."
This is interesting because -- well, how can I put this nicely? It seems to me fucking insane?
What is "whatever you'd rather be doing" that is so great and so important that you can't be bothered to eat some food? I mean, we're not talking laundry. We're talking eating. It's fun. It's pleasant. It isn't all that time-consuming. What's so great that you have to get back to it in thirty seconds instead of twenty-minutes?
It's a perfect instantiation of the problem of the previous post -- of The Great Fun Crisis of the Twenty First Century. If you structure everything as either a cost or a benefit, you define out of existence the "just sort of nice and fun in a mild healthy sort of way," so it's irresistible to reduce costs and maximize benefits.
It's like a digitization of an analogue life. Sorry: sitting down to a baked potato or some pasta and a salad, talking with a friend or family member, what are you doing? It's neither the 0 of costs minimized or the 1 of pleasure maximized. So it comes out as irrational.
The New Yorker author, Lizzie Widdicome, after a few days drinking Soylent, finds on waking she's at a loss: she doesn't want to settle down to work yet, so what to do? She goes out for coffee. She sees someone order a bagel at her neighborhood place. She's envious: "Mmm, bagel with butter." But of course, she's not hungry, and she doesn't need the calories -- she's already had her Soylent. She concludes the experience this way:
... I knew that I was better off than the bagel eater: the Soylent was cheaper, and it had provided me with fewer empty calories and much better nutrition. Buttered bagels aren’t even that great; I shouldn’t be eating them. But Soylent makes you realize how many daily indulgences we allow ourselves in the name of sustenance.I get what she's saying. But what are we, training for the apocalypse? Every moment, maximizing efficiency? It's like, bagels: not a perfect food! BUT: also not a good enough indulgence! Like if you're going to get your pleasure, you have to max it out.
The whole thing makes you wonder what the point is, in the whole meaning-of-life way, like what are we doing all of this for? Honestly, I'm going to go out on a limb here and say that for most people, the bagel with butter, and similar foods, especially if you eat them with other people, really are the meaning of life.
Enthusiasts of lifehacking clearly feel another call: they have things they need to get back to, STAT.
So: If lifehacking is about getting back to "things we'd rather be doing?" what are those things exactly? Sex? Dancing? Making music? Painting pictures? Taking care of children? Taking care of sick people?
Honestly those are answers I'd sort of understand. But they're almost never the ones that seem to come up. What comes up a lot is work.
I get that some people have to work all the time to make ends meet. And that is a serious social problem. The solution to this problem is not Soylent -- what, so rich people can eat food and poor people can suck it? No, the solution to this problem involves spreading the wealth around, more sensible social organization, investment in infrastructure. As is frequently mentioned, the world is making more food than ever. The problem is in moving it around appropriately.
And that, friends, is not a problem with a "start up" solution.
I get the impression, though, that a lot of people drinking Soylent just want to get back to studying, or coding, or playing video games. Why? Are those things really so great? Or is the problem competition -- that in a competitive society you have to do all the ridiculous time-saving things other people do if you're going to keep up?
Toward the end of the article the main creator of Soylent says admiringly, "Bucky [Buckminster Fuller] has a very important idea of ephemeralization, which is something almost as a ghost -- as pure energy or information."
Like the whole post-human thing, I am always mystified by this. What is it you're so eager to do that doesn't involve bodies, senses, being in the world, laughter, or romance? Is Minecraft really that fun?