I don't know if you read Emily Nussbaum's piece in the New Yorker a few months ago about comedy and modern politics, but one of the things she talks about is how the distinction between acting like a Nazi for "lulz" and and being an actual Nazi is breaking down, and how crucial the idea of "but it's just a joke!" has become to our cultural interactions.
Though her focus is more on politics, one of the things her analysis made me think of was the idea of an "implied author." I know this concept from reading about it in Martha Nussbaum's work on objectification, but it's really an idea from literary theory. The idea is that while the story or the narrator might present a certain thing one way, the normative stance toward that thing conveyed by the work of art might be something else entirely. For example, in Henry James's work, the characters use and "objectify" one another for various things like status and money. But the book as a whole seems to subject those actions to critical scrutiny rather than celebrating them.
It's obviously not an idea without complexities, since saying anything about an implied author requires interpretation and and interpretations can vary. But I'd also say that some texts are better suited to the idea of an implied author than others. And, of course, you can intentionally try to subvert the idea through ambiguity, and that's something that's gone on for a long time.
But I feel like there's a thing now that isn't ambiguity but that's more like a cynical attempt to allow people to enjoy and participate in something bad while holding on to the soothing cover of an "implied author" -- to kind of hold in reserve that the point isn't to celebrate something but rather to mock it or "comment" on it.
One example in the New Yorker piece is a story line from South Park, in which a megalomaniac presidential candidate goes on stage as a standup comedian intending to offend his fans. He starts with a joke about how awful it is to have to stand in line because of "all the freakin' Muslims," and then he moves on to how all the black TSA agents look like "thugs" from the inner city, and when he just gets bigger and bigger laughs, he finally starts talking about putting his fingers into women's butts and pussies. Finally, some white women walk out, and the candidate says "You’ve been O.K. with the ‘Fuck ’Em All to Death’ and all the Mexican and Muslim shit, but fingers in the ass did it for you. Cool. Just wanted to see where your line was."
"I just wanted to see where your line was." It's easy to make an argument that the implied author of this bit is making a joke about the entrenched racism of American culture -- that a large bunch of people are happy to tolerate and engage in offensive racist remarks and attitudes.
But I couldn't help but wonder if there was also an audience was that was enjoying those very same jokes, and perhaps inattentive to the possibility of this other implied author. In fact, you could read the whole thing the other way around, that the candidate is making a fearlessly politically incorrect speech (hey, free speech everyone!) and then making fun of the women who walk out for being "unable to take a joke."
The bit can work on both levels. In fact, the more outrageous the candidate's speech is, the more it's likely to work on both levels: the person wants to engage in racism can enjoy the speech and ignore any complexities.
And where I think the whole thing gets maximally creepy is that because of the way the entertainment industry works, shows almost have to work on multiple levels: shows cost a fortune to make, and they have to appeal to a massively wide range of people, sometimes a globally massively wide range of people.
You can do that by being action-adventure-bland, of course. But if you're going to be funny or edgy or whatever, you can only do it by working all the levels. Islamophobic and racist jokes that work for the islamphobes and racists, and an "implied author" the creators can point to to justify that they're not really doing the thing, they're not really participating in it. But, of course, in a sense they are.
If this is right, the whole breakdown of distinctions like "Nazi-for-lulz" and "actual Nazi" isn't really a bug, but more of a feature. It may have started with 4chan or whatever. But it's a great move, capitalism-wise. Working all the levels at the same time makes for bigger audiences, more money, all the things a complex and hyper-competitive industry needs to keep going.